Finding Grilltopia

ItDrewItself contracted Read Productions to colour grade their latest big web campaign for Hellmann’s Mayonnaise.

Following DJBBQ, a Youtube star in the UK, France, Brazil and the U.S.A., the promos aim to wake a taste for food cooked over fire in four very different contributors.

Alongside four stylised episodes, we also graded eight food recipes for Instagram. The episodes were graded with heightened shadows and a smoky look whilst the recipes were graded to highlight the gorgeous food. Lots of work involved in making those flammes look awesome.

A varied and exciting assignment to work on, really.

Digital colour grading of a 4 episode commercial web campaign and 8 Instagram recipes

Production: ItDrewItself

Post-Production: ItDrewItself, Read Productions

Client: Hellmann’s Mayonnaise UK

Watch All Episdodes Below

Watch EP1

Watch EP2

Watch EP3

Watch EP4

Read Productions Ltd is Registered in England and Wales, Company Registration Number: 08992810 - VAT Registration: 191 8000 22