ItDrewItself contracted Read Productions to colour grade their latest big web campaign for Hellmann’s Mayonnaise.

Following DJBBQ, a Youtube star in the UK, France, Brazil and the U.S.A., the promos aim to wake a taste for food cooked over fire in four very different contributors.

Alongside four stylised episodes, we also graded eight food recipes for Instagram. The episodes were graded with heightened shadows and a smoky look whilst the recipes were graded to highlight the gorgeous food. Lots of work involved in making those flammes look awesome.

A varied and exciting assignment to work on, really.