Westfield 3-D Catwalk
Really Creative Media called Will Read to shoot and post-produce an experiential 3-D film. Westfield holds a bi-annual fashion show and in Spring 2012, the feature catwalk was chosen to be presented as a 3-D programme in custom built cinemas.
Shot on a dual RED Epic camera 3-D rig in glorious 5K, the programme was entirely edited and post-produced in-house. Will picked the RED Epics to get the best possible picture to highlight the details of the clothing, accessories and make-up. Having shot the promo, Will Read had the opportunity to edit it, do the colour grading, motion graphics and deliverables.
All in stereoscopic 3-D!
• Technical consulting
• 3-D cinematography and lighting
• 3-D online edit and colour grading
• 3-D motion graphics
• Deliverables and on-site quality control
3-D Cinematography, Editing, Motion Graphics & Digital Colour Grading
Production: Really Creative Media
Post-Production: In-House / William H.W. Read
Format: Stereoscopic 3D Fashion Film
Camera: Dual Red Epic Digital Cinema, 5K
Producer / Director: Nick Dew
Director of Photography: William H.W. Read